BASF Proper Use

As part of their ongoing commitment to responsible pesticide use for Professionals and Homeowners, BASF created valuable information on pest identification, best practices, environmental responsibility and resources.

We worked with them to create a microsite and animated video that educates consumers about proper use of BASF products — for the best results, and safety, possible.

Bringing things to life

The animation is filled with simple, playful illustration and engaging motion to keep viewers entertained throughout the one-minute-plus journey. The video’s style and colors compliment the Proper Use brand, while remaining consistent with the overarching BASF brand. A female voiceover keeps things informative and friendly.

Product launch, Animation, Illustration

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